FROM AUDIENCE DEFINITION TO PURCHASE. NO MIDDLEMEN.
THE CHALLENGES
In today’s programmatic advertising landscape, intermediaries create significant hurdles for media buyers striving to reach their target audiences effectively.
These challenges cause inaccurate targeting, wasted media spend, and missed opportunities to connect with the right audiences.
THE JOURNEY OF CREATING & BUYING DIGITAL AUDIENCES TODAY
HIGHER COSTS, FEWER OPPORTUNITIES.
Each intermediary in the ad-tech supply chain adds fees, driving up CPMs, and reducing opportunities to reach your target audience.
DILUTED AUDIENCE QUALITY.
Complex, messy connections in the supply-chain lead to audience data dilution; the audience you reached only partially matches the audience you targeted.
SILOED STRATEGIES.
These intermediaries fragment data, preventing a single-source strategic approach to audience targeting.
THE SOLUTION
PurePlay solves these challenges with an audience-first approach using direct integrations, precision targeting, and cost-efficient access to premium inventory.
PUREPLAY’S AUDIENCE CREATION & BUYING WORKFLOW
DIRECT CONNECTIONS TO REDUCE WASTE.
Our direct integrations with data providers & publishers reduce unnecessary media buying costs and connect you directly with the audiences you want to reach.
DATA FIDELITY THAT DRIVES OUTCOMES.
We only use hashed emails for targeting, eliminating messy multi-party device graphing to ensure the audience you define is the exact audience you buy. This unmatched level of data fidelity reduces waste and increases advertising outcomes.
PREMIUM CTV INVENTORY AT SCALE.
We reduce costs by consolidating purchasing power and removing intermediary tech fees. Our direct integrations deliver competitive pricing and scale to maximize your investment.
STRATEGIC AUDIENCE CONNECTIONS.
Our ability to connect audiences deterministically between an advertiser, publishers, and other datasets enables a unified approach to audience creation and the strategic flexibility to execute it.